The Reality of Core Web Vitals in the United Kingdom

We analyzed 184,352 URLs across the top 112 ecommerce domains in the United Kingdom to examine the impact of Core Web Vitals on the British ecommerce sector. The results reveal that most ecommerce businesses are unprepared for Google’s switch, and site rankings will inevitably suffer. Read the study to find out how June 2021 will change the SEO game in the UK ecommerce sector and beyond.

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About the authors

Izzi Smith, Technical SEO Lead, Ryte
Izzi loves spending her time solving technical SEO mysteries, sharing her knowledge, and helping beloved clients create even more awesome websites for their users and Search Engines. Izzi has spoken at many top industry events and conferences across Europe, and has been rated the best speaker several times. When she's not optimizing, you can find Izzi at one of Munich's beer gardens or binge watching Netflix.

Alex Handcock, Head of Growth Marketing, Ryte
Born to English-German parents in a Welsh village with the longest name in Europe, Alex has made it his mission to keep marketing and communication simple and straightforward. With over a decade of B2B marketing and SaaS experience under his belt, Alex is a regular guest speaker at digital marketing conferences throughout Europe. At Ryte, the bilingual Brit-German is focussed on driving the company’s rapid growth by heading up the Growth Marketing team.

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