INDUSTRY STUDY

UK Ecommerce Unprepared For Core Web Vitals

We analyzed 184,352 URLs across the top 112 ecommerce domains in the United Kingdom to examine the impact of Core Web Vitals on the British ecommerce sector. The results reveal that most ecommerce businesses were unprepared for Google’s switch, and site rankings will inevitably suffer. Read the study to find out how the 2021 update changed the SEO game.

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What’s inside:

About the authors

Izzi Smith, Technical SEO Lead, Ryte
Izzi loves spending her time solving technical SEO mysteries, sharing her knowledge, and helping beloved clients create even more awesome websites for their users and Search Engines. Izzi has spoken at many top industry events and conferences across Europe, and has been rated the best speaker several times. When she's not optimizing, you can find Izzi at one of Munich's beer gardens or binge watching Netflix.

Jamie Beach, Content Marketing Manager (EN), Ryte
As Ryte’s content manager for English, Jamie wrangles words on web. A background in digital journalism and tech marketing makes him a passionate advocate for organic search traffic, with one browser tab always open on GA. Jamie hails from the UK and is based in beautiful Munich, the city of Lederhosen and laptops.

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