Hitting the SEO charts with an iterative content strategy

- The greatest hits of Mike King

Wednesday, November 10

17:00 (CET) // 11:00 am (EST) // 08:00 am (PST)

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A content strategy that is never really finished or well thought out cannot be the key to success? Think twice! Your MVP content strategy should be involved with the flow and react to a changing environment.
Part rapper, part technical SEO and content strategy wiz, this past September, Mike King went out on tour hitting the East Coast of the US promoting the release of his new EP iCONIC. Out on the road, he saw the distinct connections between marketing, content strategy, and SEO as an iterative process.

In this webinar, Mike will break down how a new iterative approach to marketing can inform your content strategy - whether it'd be for a hip hop album, a SaaS product, or a B2C business. He'll share the tactics of iterative experiments and how they act as a transferable skill to SEO.


  • Welcome & Introduction by Marcus Tandler
  • Presentation by Mike King: tactics of iterative experiments and best practices
  • Interview: Mike’s and Marcus’ view on SEO today
  • Time for your questions

Our speakers

Mike King An artist and a technologist, all rolled into one, Mike King is the founder and managing partner of the enterprise SEO and content strategy agency, iPullRank. Mike consults with companies all over the world, including brands ranging from SAP, American Express, HSBC, SanDisk, General Mills, and FTD, to a laundry list of promising eCommerce, publisher, and financial services organizations.

Mike has held previous roles as Marketing Director, Developer, and tactical SEO at multi-national agencies such as Publicis Modem, iAcquire, and Razorfish. Effortlessly leaning on his background as an independent hip-hop musician, Mike King is a dynamic speaker who is called upon to contribute to conferences, webinars, and blogs all over the world.

Marcus Tandler, also known as “Mediadonis”, is co-founder and Chief Evangelist of Ryte (formerly OnPage.org), a multiple award-winning software for website user experience. Marcus loves SEO and has been active in SEO since 1998. With the launch of Google in Germany in 2000, he grew up with Google and its search algorithm. He is a frequent speaker at conferences around the globe such as TEDx, LeWeb, The Next Web, SMX and O´Reilly´s web2.0 expo.

In addition, he has also given lectures at in-house events of large corporations such as Google, Facebook and Microsoft. In April 2017 Marcus was awarded “European Search Personality of the Year” at the European Search Awards in Krakow.

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